If you just started a new business, you may be wondering “What are the most powerful first steps I can take to market your services?” I know it’s overwhelming because there are so many exciting marketing opportunities. However, there are three particular methods that you can count on to jumpstart your business and get the traction you need to begin building.
Many networking groups will allow you to try before you buy, and others will offer a pay per session charge. So ask around the people you know in business already – where do they go? What do they do? Or check out the trade journals or search on the internet to find groups in your area. And before making a huge investment, make sure that it is the right networking group for you and that it will give you the right returns.
Along with your business, talk about your product, seems to only make sense but many people skip this part. Thinking that talking about their business is enough. For example, say you work with a prepaid legal company. You can tell people everything in the world about the company and what it does and why it is important to have that type of coverage- but what do you sell. What products do you have that are going to fill a need for a person? That need can be real or created that all depends on how well you talk about your product and how well you know your product.
More public approval here! It is a pretty easy platform to jump on. You can also use this as another Social Media platform to interact on; conversations can flow, and you can gain more fans with marketing and networking youtube used on a regular basis.
With benefit we often find risk, and the risks are many when it comes to starting your own software defined networking group. You may not succeed and those you attempt to bring into a group will be disappointed. This may lead to fewer leads and referrals. You may alienate a friend or networking partner if you do not invite them to your new group. There may be power struggles and difficulty moving the group to action from time to time. And if you choose to charge a fee to be apart of the group you will have the headache of maintaining the books for a new business venture that will make little if any money for some time to come. If you don’t charge a fee you may find it harder to get participants to take the group seriously.
Walking into stores and communicating with staff if you are hoping to make B2B connections is an option. Greeted with a handshake and a warm hello, to provide the staff with useful and relevant information that they would be interested in. There is no point really to go into a bakery and try and sell them shoes or to stock products as the products and business need to connect.
When you learn networking is not about sell, sell, sell and me, me, me, you will soon find more people are attracted to you and what you have to offer.