Know your market – create your website based on your target market – colors, layout, navigation, images and information. Make it relevant. Ask yourself “If I was a visitor to my website what would I expect to see, how can this business help me solve my problem”. Be different. Be the purple cow.
LISTEN! Ask questions and get to know the person you are speaking with. You may be surprised at who they know or what alliances you can create. DO NOT constantly look around looking for someone more important to talk to.
Your first email, or welcome email, is your first opportunity as an email marketer to engage your subscribers and set the stage for further interaction. When you start with great content, you will get better results in future email promotions. When someone let’s you into their email inbox, they’re showing their like, trust factor for you. I have read that statistics indicate that users, who sign up to be on your email lists, are more internet savvy and are more likely to purchase from you. This will happen as you build that relationship of trust, like, and now adding in credibility (reliability). And, it is a part of your marketing and networking cards that you’ve learned and put into action.
networking groups. Most of us know people who are in the loop in one way or another. Let that person know what you are looking for, and give him or her a copy of your resume and cover letter. Make sure you follow up.
Technique: One rule of effective cold calling is to get a “yes” or “no” at the end of every conversation. So, learn how to deal with the stalls, objections and put-offs when prospecting. For example, when someone says, “Call me in a month” say, “Sure, now suppose it was two months from now and I called you and we were on the phone, what do you suppose you’d be telling me then?” This technique effectively, and with finesse, eliminates the “call me in a month” put-offs. I call it the take it to the future move Note that while asking what they’d say if you call them further in the software defined networking future than they asked it’s quite disarming!
Eventually the person you are talking with may ask you what you do, so be ready! Don’t ramble on about how long you have been in business or how your business process works. Do prepare a fabulous, short, and memorable pitch (10-30 seconds long) that clearly communicates what you do and for whom you do it.
Now that you have an idea how to change your attitude about networking and how to keep the conversations moving, it’s time to start networking! Check out local networking groups and see if they’ll allow you to attend a meeting or event to check it out. You want to make sure the group is a good fit for you. When you find one you enjoy and feel comforatble with, be sure to participate regularly and before you know it, referrals will be coming your way!