If you find yourself somewhat at a loss when it comes to small talk or conversing at networking events, borrow a lesson from professional speakers. They prepare their speeches, research their audiences and practice in advance so that every presentation is interesting, compelling and helps them fulfill their mission and grow their businesses.
Ask top sdn vendors your customers what they think of your work. If you get positive feedback, ask them if you can use these statements in your marketing materials. Maybe they would be willing to write a review or testimonial on the internet for you. You won’t know until you ask. Once you have positive feedback, think about all the avenues that this can be used.
In my 29 years of recruiting, I have talked with and trained over 200 recruiters around the country in advanced recruiting techniques. Given this, I’ve learned two things 1) the recruiting industry is not homogeneous and 2) we all may be different, but there is one constant; how we find people. There really isn’t anything all that unique about how recruiters go about locating potential candidates. We all use our networks and other people’s networks. This includes both on-line networks such as LinkedIn (Consider joining a LinkedIn Job Search Group) and off-line such as networking groups in our community.
If you were to examine the analytics on a video where a guy talked about himself and his own experiences for thirty seconds, and then you saw the stats on another video where a guy made the experiences personal for the video, you’d likely see a better conversion rate on the second guy’s video. That’s because software defined networking web surfers are selfish. That’s not a bad statement. It’s not saying anything bad about anyone. But it’s a true statement and it’s one that you have to keep in mind when using video marketing.
Make appealing titles and product description, and great photos of the items. Make descriptions that grab attention, but do not make it objectionable by using all capital letters or too much punctuation. Be discreet in telling defects of the items you wish to sell.
Have business cards and/or marketing material on hand. If you’re at a networking meeting, the ultimate goal is to connect with people. Most people aren’t going to remember your name or your company website. Always be in a position to hand out business cards or marketing material. Your material should stand out in a way that encourages the recipient to want to go on your website or call you to learn more.
Whittle down to your favorite(s). You can stick to one group, three groups, or all groups you attended–but make sure to remember that what you get out of each group is what you give to it. Invest your valuable time in a valuable group, and you will see great results for you and your business. And you’ll make some good friends along the way, too.