For some reason, people have lost their patience and are acting quite desperate when it comes to raising capital in 2011. I feel that the current stock market and Bernie Madoff ARE the culprit behind this. With a DOW over 12000 (for no real reason), it is fooling society into thinking bank lending, investments, and real estate are stable again.
If you were to examine the analytics on a video where a guy talked about himself and his own experiences for thirty seconds, and then you saw the stats on another video where a guy made the experiences personal for the video, you’d likely see a better conversion rate on the second guy’s video. That’s because web surfers are selfish. That’s not a bad statement. It’s not saying anything bad about anyone. But it’s a true statement and it’s one that you have to keep in mind when using video marketing.
How does a professional speaker develop a speech? They have three basic parts that they work on in a prepared presentation: structure, content and delivery. Think about these questions before your next business to business networking event and you’ll never be at a loss for what to say (and how to say it). Here are three sets of social media definition based on this presentation format. Next time you are wondering how to network, start with this basic set up and have answers ready to these questions.
It is important that you develop success habits now. It isn’t to late or to early, but develop them now because they mean ongoing success for the life of your business. The key to figuring out what these habits are is to know what your goals are. Envision them, don’t just say you want to be a success, how do you want to be a success. What part of your business do you want to be successful at?
Look out for others first. Effective networking takes time. You can’t go into it with the expectation that it will bring quick results. The trick is maintain what some networking groups call a ‘givers gain’ mentality. Always be looking out for opportunities to help others and eventually this ‘positive energy’ will come back to you. Sounds a bit corny, but it works.
Cold calling is direct to the customer and software defined networking the first words you say need to be inviting for the customer not to hang up. The tip is to advise them if they don’t have to talk them for their email address for you to send information. That way to have their email for future contact and potentially encourage them to be a lead.
When we hold a conversation with one or two people we know that we are in close proximity because we can see other faces and make eye contact. When making a presentation, we get nervous because there are a lot of people so if we can make ourselves think that we only holding a conversation then the nerves will disappear.
All of these components come together as a laser for a particular reason. In other words, the minds in your group are not aimless. They all have a specific direction, and that is to accomplish whatever is most important to the others.