I’m afraid you’ve heard the truth too many times already. “Content, content and more content” is what you need to get traffic to your site. But, of course, it’s not just any content. First of all, it has to be valuable content. Not just “yack-yack”. Who’s really going to come back for more of that? Secondly, the content should apply to whatever you sell or offer.
The first part of the definition describes those who talk together as an alliance. That means that they are all on the same side. I’ve seen plenty of networking groups that consisted of people who competed with each other. That attitude is the antithesis of a Mastermind group. You’ll have to screen every person you invite to make sure that this principle is understood.
Can they get professional grade packages set up in your home? You may be at the point where personal satellite internet packages are no longer going to fit the bill for you. In this case, you’ll need some type of service that could be called professional grade. Ask about the software defined networking on the table, so you can have multiple computers going at the same time without having your bandwidth entirely sapped by one machine.
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Think about a time when you needed to make a new connection, say, to a reliable auto mechanic. You may have started out by scanning the yellow pages only to realize that there’s no way to know who’s honest and competent. What do you do then? You do what everyone does: they turn to friends, family and acquaintances for a personal recommendation. If the first person you ask can’t offer you a good referral, he or she may know someone who can, and if not, you move on to the next person on your list, and the next. Pretty soon you make the connection you were looking for…even without your set of official networking tips images!
Get focused on referrals and introductions. This is where 98% of companies and sales people are losing money. They hardly get any of the referrals they could. Have you set a referral goal at the end of each day as to how many you will ask for tomorrow?
These two tips have revolutionised my performance and success rate at business networking events, practice them and I hope that they work for you too.