Know your market – create your website based on your target market – colors, layout, navigation, images and information. Make it relevant. Ask yourself “If I was a visitor to my website what would I expect to see, how can this business help me solve my problem”. Be different. Be the purple cow. Many networking … Read more
Business networking groups vary in size and function. Many professionals swear by these groups in which they meet other colleagues on a weekly basis and exchange business leads. This is nothing new, of course but it has proven to be an effective means to an end. If the members are motivated enough, they will become … Read more
The thought process of the customer is to shop around for a product or service, so they have put the word on the street that they are on the market for a particular product. Keep in mind, when someone gives you a lead, that someone is most likely giving your potential customer feed back. So … Read more
Your Purpose: The mission statement tells the world what your business is about. It is a good idea to read several other companies’ mission statements. But, make sure yours is really reflective of what your “mission” is in your business. Choose a networking group based on the type of people you want to meet. Who … Read more
The thought process of the customer is to shop around for a product or service, so they have put the word on the street that they are on the market for a particular product. Join networking groups comprised of individuals who are entrepreneurs or small business owners. Not only might you find some professionals that … Read more
For professionals to succeed, visibility is the key. For those of you who are shy or reticent, and with busy lives we all lead, it is getting more difficult to develop connections with other people. The workplace has many obstacles to those who are shy, to the point that they prefer solitary work than working … Read more