Small businesses don’t have the capital to devote to entire payroll departments, legal departments, etc. Outsource to independent contractors whenever possible. In the long run it is cheaper and is definitely a smart business decision.
When you network with people who need your products/services (or know others who do) there will be a natural interest in knowing more about your business. Stop, not so quick – the story of you and your business comes later. First, let’s walk through what happens at a networking tips for small business owners event and I will give you a tip for each step.
Look out for others first. Effective networking takes time. You can’t go into it with the expectation that it will bring quick results. The trick is maintain what some networking groups call a ‘givers gain’ mentality. Always be looking out for opportunities to help others and eventually this ‘positive energy’ will come back to you. Sounds a bit corny, but it works.
Contributing to newsletters and ezines of other webmasters who are targeting some of the same audience as you are. Try exchanging content with other webmasters who have established their own mailing list or offer a free ebook to all their subscribers.
Think of the meeting as you would a workout at the gym. What’s the point of going if software defined networking you’re not going to make the most of it? Arrive early, stick around, collect cards, and commit to calling for follow-up meetings.
Get Involved. Community Networking will get you involved in your community and that can mean a great deal to you personally and professionally. I care deeply about clean water and preserving Maine’s environment. I get involved in projects that support my desire for these initiatives. Through this I have networked with hundreds of Maine residents and have gained several business referrals. Keep in mind that my business is a Business-to-Business model and your business is a Business-to-Consumer model, so all of your connections are potential customers!
Get yourself a business card, or “career card.” You’re a professional with some skills, education and a bit of experience, right? So what if no one has hired you to put all of that awesomeness to work yet? You still need to come across professionally to all that you meet. Without it, how do you anticipate giving out your contact info? On the back of a bank deposit slip? Shoving one of your resumes into their suit pocket? Maybe even add a phrase about what you do or want to do.
Next time you wonder what you’re going to do and say at the next business event or club meeting, think about your structure, content, and delivery. Professional speakers prepare in advance, why not you?